CLIENT
—
National Gallery of Australia
SECTOR
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Galleries, Libraries, Archives and Museums
Framing the year
To launch the 2018 schedule, the National Gallery of Australia approached the studio to design a brand-based publication that would highlight the diversity of programming on offer during the year.
SCOPE
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Strategy
Brand
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Collateral
BRAND ANCHORS
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Engaging
Accessible
Exciting
Our brief was to interweave key brand messaging within the broader program of exhibitions and events as well as express the energy and enthusiasm that surrounded the coming year at the Gallery.
The publication design utilised artwork in an immersive and highly impactful way. Typography built on and extended the framework of the existing NGA brand and resulted in a printed go-to point for the Gallery's year.