2018 NGA Program

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All Projects

CLIENT

National Gallery of Australia

SECTOR

Galleries, Libraries, Archives and Museums

Framing the year

To launch the 2018 schedule, the National Gallery of Australia approached the studio to design a brand-based publication that would highlight the diversity of programming on offer during the year. 


SCOPE

Strategy
Brand

Collateral

BRAND ANCHORS

Engaging
Accessible 
Exciting

Our brief was to interweave key brand messaging within the broader program of exhibitions and events as well as express the energy and enthusiasm that surrounded the coming year at the Gallery.

The publication design utilised artwork in an immersive and highly impactful way. Typography built on and extended the framework of the existing NGA brand and resulted in a printed go-to point for the Gallery's year.