The times they are a-changin’, with the help of songwriters. Developed by the Museum of Australian Democracy, 33Revolutions delved into the fascinating relationship between music and social justice. Held in King’s Hall at the Enlighten 2019 Festival, 33Revolutions asked visitors to contribute song lyrics around an issue or movement that inspired them. These lyrics were then written onto 33s and 45s vinyl records and showcased in a ‘traditional record store’ exhibition.
Our role was to design the interactive brand for the event, including graphics, patterns and visuals that reflected and embodied the exhibition themes.
Design that sings
Just like the individual vinyls, we wanted each poster, banner, take-home setlist, record and record sleeve to be unique, yet part of a greater whole. The design needed to draw upon visual tropes familiar to those of records and record stores – to create the same look and feel.
Spinning the story
It was important for the design to highlight the vinyl, without drawing focus. Using predominantly black and white fonts against boldly coloured backdrops, we created a palette that reflected the power and daring of the messages being articulated. We wove this palette over a range of surfaces, from banners to record sleeves and animation. By pasting our designs over recycled records and posters, we ensured their authenticity and created deeper connections for our audience.
– Project Development
– Creative Direction