CLIENT
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Museum of Australian Democracy
SECTOR
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Galleries, Libraries, Archives and Museums
Vinyl voices
33Revolutions was the sixth in a series of cutting-edge collaborative experience art installations created with, and by, visitors in King’s Hall during the Enlighten 2019 Festival.
Visitors were asked to choose an issue or movement that had inspired them through music and contribute their own lyrics to a collaborative artwork. Individual and collective responses from visitors were written onto vinyl records, both 33s and 45s and tied onto a netted scaffold spanning King’s Hall.
SCOPE
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Strategy
Brand
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Exhibition
Campaign
Collateral
Signage
BRAND ANCHORS
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Worn
Analog
Authentic
The challenge of this project was to give visitors a thematic platform from which to express diverse opinion and viewpoint.
Our approach was to create a branded environment inspired by record store and LP album graphic vernacular from the 1960s, 70s and 80s. Sub-theme visuals were amplified throughout the space alongside album racks of issue-based didactic material.