Cartier: The Exhibition

1 / 12
All Projects

CLIENT

National Gallery of Australia

SECTOR

Galleries, Libraries, Archives and Museums

Timeless artisanship

Cartier: The Exhibition brought to Australia over 300 exquisite jewels and never before seen pieces from the Cartier collection. Featuring loans from royalty, aristocrats, socialites and celebrities, the show traces the history of glamour and style through the work Cartier.


SCOPE

Strategy
Brand

Collateral

BRAND ANCHORS

Opulence
Craftsmanship
Iconic

Our challenge was to incorporate the iconic Cartier brand into an exhibition identity that did not diminish its luxury brand status. 

Our direction was to pair the Cartier brand with a classic typeface of luxury and fashion. The sponsorship document was to use artwork, contextual, documentary and fashion photography, with a classic, restrained design approach. Objects left to speak for themselves on stark black and white.