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All Projects

CLIENT

Museum of Australian Democracy

SECTOR

Galleries, Libraries, Archives and Museums

Game-changers

Trailblazers come from all walks of life and are of all ages. For DressUp: Change the World, the Museum invited  visitors to literally walk around in the shoes (and clothes) of visionaries, dreamers and iconoclasts so as to foster real connection and understanding between their lived experience and that of the icon.


SCOPE

Strategy
Brand

Exhibition
Campaign
Collateral
Signage

BRAND ANCHORS

Icons
Interaction
Understanding

The challenge was to create an environment that encouraged empathy. To highlight the bold, unique and history-altering. To engage and inform a young to teen audience.

Our concept involved two main aspects. Firstly, the creation and use of detailed pencil portraits, similar to what may have been drawn in your school art journals. By having these we not only reach out through a popular aesthetic of the teen age group but also negate the need for mismatched photography. Secondly, the use of bold flamboyant typography and striking palette to break down the object / viewer barrier within a museum context. To make the space active.


ILLUSTRATION

Tavo Montañez
www.tavomontanez.com