Pathway to growth
To position themselves as leaders in the marketplace, Grandaflora Landscapes required a brand refresh that modernise there identity and unify their current suite of marketing collateral.
The aim of this refresh was to go to market with a contemporary, professional approach that would appeal to developers, architects and managers of large-scale urban development projects.
The direction the studio took was to design an identity that would explore the interplay of the man-made with the natural world. The effort to direct growth and to express a uniform concept through plant diversity and material nuance.