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All Projects

CLIENT

National Gallery of Australia

SECTOR

Galleries, Libraries, Archives and Museums

Hypered Humanity

Hyper Real: Sculpture 1973–2017, featured lifelike human figuration work from leading International and Australian artists from the last five decades.


SCOPE

Strategy
Brand

Collateral

BRAND ANCHORS

Skin
Mass
Scale

Our brief was to design an engaging exhibition brand and sponsorship document that worked within the NGA brand structure and utilised detailed imagery of large-scaled sculptural work.

Our answer to the brief involved typography that overlayed the sculptural forms and thus took on the work's fleshy tonalities from underneath. The studio saw it apparent that to match the scale of the work in the show that the accompanying sponsorship document should itself be large in scale and presence.