Museum of Brisbane

Museum of Brisbane brand designed by Studio Starr for Museum of Brisbane MOB
Museum of Brisbane brand designed by Studio Starr for Museum of Brisbane MOB
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MUSEUM OF BRISBANE REBRAND
2012
Museum of Brisbane

OVERVIEW
Situated in Brisbane’s premier heritage-listed building City Hall, the newly renovated Museum of Brisbane explores the people, places and stories of Queensland’s capital. Showcasing important objects, artworks and documentary materials throughout five galleries, the Museum aims to be a part of the living history of Brisbane by initiating conversations around the city’s past, present and future.

BRIEF
To mark a new era in its ten year history, the Museum required a rebrand that would not only speak about its goals and aspirations but more importantly the building within which it resides. Through the use of City Hall-inspired typography, pattern, colour and materials, the brand takes on a sophisticated, refined feel while being warm and inviting.

SCOPE
– Creative Direction
– Brand Strategy
– Brand
– Collateral
– Press Campaign
– Exhibition & Display
– Signage & Wayfinding