SALONxPAPAS

1 / 7
All Projects

CLIENT

Dmitri Papas

SECTOR

Personal Services
Retail

A platform for legacy

With its story dating back to Brisbane in the 1970s, SALONxPAPAS is the fruition of a true family legacy in Australian hairdressing.

From his evolution as an internationally-recognised hairdresser at Stelios Papas, and subsequent co-founding of Papas and Pace (2007-2019), Dmitri Papas’s desire to push Brisbane hairdressing to the next level led to the formation of SALONxPAPAS.


SCOPE

Strategy
Brand

Collateral 
Signage

BRAND ANCHORS

Excellence
Sophistication
Legacy 

The brief was to design a high-end, fashion and retail-centric brand.

Working with Dmitri and his advisors, the studio developed a range of directions that would combine family history with the aspiration and drive of the new salon. 

Our concept was to create a platform from which future style could enmesh. A system that provided flexibility and nimbleness while expressing strength and excellence.