Trade Skills Series

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All Projects

CLIENT

Cengage Learning

SECTOR

Educational Publishing

In class and on site

For this new series of trade-focussed textbooks, Cengage Learning required a suite of covers that would speak to and engage students involved in trade apprenticeships. The covers needed to be interconnected through their overall design approach, and differentiated by specific imagery particular to the trade aspect covered.


SCOPE

Brand

Publishing
Illustration

BRAND ANCHORS

Functional
Robust
Analytical

The challenge with this project was to successfully build on the ABDA (Australian Book Design Awards) awarded series, designed by the studio, and create something equally as impactful.

Our concept was to heighten the schematic detail of the illustration component as well as use a contrasted white and black palette with feature orange (Building) and blue (Plumbing) colourway.