National Gallery of Australia
Featuring artist-led workshops, live music, performance, activations and events, ArtIRL connects younger audiences (13 to 17 years) with art, artists and each other. Within a parent and teacher free space, the program explores social, technological and societal trends and the ideas that broadly shape the Gallery's exhibition program.
To create an exciting, lively and engaging brand that can evolve within a static / repeatable visual vernacular.
– Brand Strategy