National Gallery of Australia
Galleries, Libraries, Archives and Museums
Hyper Real: Sculpture 1973–2017, featured lifelike human figuration work from leading International and Australian artists from the last five decades.
Our brief was to design an engaging exhibition brand and sponsorship document that worked within the NGA brand structure and utilised detailed imagery of large-scaled sculptural work.
Our answer to the brief involved typography that overlayed the sculptural forms and thus took on the work's fleshy tonalities from underneath. The studio saw it apparent that to match the scale of the work in the show that the accompanying sponsorship document should itself be large in scale and presence.