HYPER REAL: SCULPTURE 1973–2017
2016
National Gallery of Australia
OVERVIEW
Hyper Real: Sculpture 1973–2017, features lifelike human figuration work from leading International and Australian artists from the last five decades.
BRIEF
To design an exhibition brand and sponsorship document that would be the basis of a total campaign rollout. To use the NGA brand structure (Studio Starr designed), and featured large-scale imagery to give a bold, contemporary feel as well as a sense of sculptural scale and detail.
SCOPE
– Brand
– Collateral