SALONxPAPAS

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SALONxPAPAS
2020
Dmitri Papas

OVERVIEW
With its story dating back to Brisbane in the 1970s, SALONxPAPAS is the fruition of a true family legacy in Australian hairdressing.

From his evolution as an internationally-recognised hairdresser at Stelios Papas, and subsequent co-founding of Papas and Pace (2007-2019), Dmitri’s desire to push Brisbane hairdressing to the next level led to the formation of SALONxPAPAS.

BRIEF
To design a high-end, fashion and retail-centric brand that was clean, impactful and utilised a diverse and ever changing set of campaign imagery.

SCOPE
– Brand Strategy
– Brand
– Collateral
– Signage